Taco Bell Partners w/MLB – Stolen Bases Could Earn America Free Doritos Locos Tacos #stealataco

Beginning on Wed. Oct. 24^th, MLB and Taco Bell are teaming up to give everyone in America the chance to get the best-selling taco of 2012 – for FREE. On the heels of combining two of America’s favorite flavors to create the biggest taco launch of 2012 – the Doritos® Locos Tacos – Taco Bell is now pairing the spirit of its tagline live más with one of the biggest sporting events of 2012: the Major League Baseball World Series.

In its biggest MLB promotion of the year, Taco Bell’s “Steal a Base, Steal a Taco,” will reward everyone in the U.S. with the opportunity to enjoy a free Doritos® Locos Taco if any player steals a base during the World Series.

If the first stolen base occurs during Games One through Four, America will get free Doritos® Locos Tacos on Tuesday, Oct. 30 from 2:00 p.m. to 6:00 p.m. local time at all participating Taco Bell locations. If the first stolen base occurs during Games Five through Seven, America can redeem their free tacos on Monday, November 5 from 2:00 p.m. to 6:00 p.m. local time at all participating Taco Bell locations. Fans are invited to visit www.mlb.com/stealataco for more information on how to receive a free taco.  Limit one (1) Free Taco per person.

Taco Bell will support the “Steal a Base, Steal a Taco” promotion with an integrated marketing effort that includes advertising (television, print, radio, online), social media and public relations. Furthering consumer engagement, fans will be encouraged to share their predictions on Taco Bell’s Facebook page of when the stolen base will happen. On Twitter, they will be invited to join @TacoBell in supporting their favorite baseball players (via their handles) and campaigning for #stealataco.