Bazooka Candy Brands Stretches Confection Line with Debut of Juicy Drop Taffy™ Candy
Chew on this! Bazooka Candy Brands, known for their popular confectionery products including Bazooka® gum and Ring Pop® lollipops, will extend their top-selling Juicy Drop® candy line with the launch of Juicy Drop Taffy™ candy. Building off the unique two-in-one candy experience that has made the Juicy Drop brand successful, which includes Juicy Drop Pop® lollipops, Bazooka Candy Brands has created the first-ever taffy candy that lets kids control their own flavor intensity.
Each Juicy Drop Taffy pouch will contain eight pieces of delicious chewy taffy along with a Juicy Drop sour gel applicator, allowing consumers to determine their taste experience. The candy will debut in two flavors - Blue Rebel and Knock Out Punch - and is available nationally, retailing for $1.49.
“We are excited to add Juicy Drop Taffy to the Bazooka Candy Brands offerings and to be able to expand into the chewy category, which is the largest and fastest growing segment of non-chocolate candy,” said John Budd, Vice President of Marketing for Bazooka Candy Brands. “We invite our consumers to make taffy bold, test their taste limits and have fun, which is exactly what this line is all about.”
To support the introduction of Juicy Drop Taffy at retail, Bazooka Candy Brands is planning a comprehensive marketing and promotional campaign including national television spots, online promotions, as well as sampling among its target demographic.
For more information on Juicy Drop Taffy, please visit www.bazookajoe.com.
About Bazooka Candy Brands
Bazooka Candy Brands is a division of The Topps Company, Inc. Founded in 1938, Topps is a leading creator and marketer of sports and related cards, entertainment products, and distinctive confectionery. Topps entertainment products include Major League Baseball, National Football League, and other trading cards, sticker album collections, and collectible games. The Company's confectionery brands include "Bazooka" bubble gum, "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops. For additional information, visit www.topps.com.
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