September 20, 2012

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@iStoryTime: Barney's Storybook Treasury is launching for free, which includes What Can It Be?

HIT Entertainment, one of the world’s leading providers of quality children’s entertainment, and iStoryTime, a division of zuuka, released Barney®’s Storybook Treasury today. This first ever animated Barney book app available for iPad, iPhone and iPod touch stars the big purple T-Rex and features three of Barney’s favorite stories for young readers. Barney’s Storybook Treasury guides children through Tee-riffic adventures and introduces young children to reading.

For a limited time only, parents can download the Barney title, What Can It Be?, for free to enable their little ones to use their imaginations to discover clues and solve a mystery. The storybook app also includes 2 additional titles available via in-app purchase—kids can practice the alphabet in Baby Bop’s ABC Book and learn about manners in Barney Says, “Please and Thank You.”
Barney’s Storybook Treasury offers kids and parents three modes of reading -- Auto Play, Read By Myself, and Read To Me. Each book also features highlighted text, read aloud narration and fun animations and sounds on every page.

Natasha Fishman, Senior Director, Digital Media & Marketing, HIT Entertainment says, “For nearly 25 years, parents have relied on Barney to teach their children the fundamentals of being a good kid. Now, for the first time ever, Barney’s life lessons that are conveyed on TV and in books have been brought to life in this colorful and interactive app. We’re excited to collaborate with iStoryTime to bring Barney storybooks to mobile platforms.”

Woody Sears, Founder, zuuka says, “We are extremely excited to develop the first-ever Barney storybook app and believe kids with thoroughly enjoy reading along and interacting with the colorful and educationally fun adventures.”

Barney’s Storybook Treasury is available now on the App Store and includes the first book, What Can It Be? for free for a limited time only. Additional books are available via in-app purchase for $0.99 (US) / £0.69 (UK) each on the App Store for iPad, iPhone and iPod touch or at www.itunes.com/appstore.

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