NEW Dramamine for Kids! Also, Win a Week-Long Cruise for Four!

Enter the “Dramamine® Travel Challenge” and

Win A Week-Long Cruise for Four!

Deadline September 30^th, 2012

Relief from the First Dramamine® For Kids and Dramamine® Less Drowsy

Dramamine®, the leading brand of motion sickness relief for adults and children, is encouraging consumers to conquer their motion sickness with the opportunity to win a weeklong cruise!  From now through September 30^th, 2012, adult consumers are invited to enter “The Dramamine® Travel Challenge”.*

Entering is easy! Just visit the Dramamine® website and tell us in 50 words or less why you wish you had used Dramamine® during a recent trip, and you could be chosen to win a weeklong cruise for four people!  The contest is a way to educate consumers about the benefits and uses of Dramamine®, especially its effectiveness in easing symptoms associated with motion sickness.

To enter, simply go to www.Dramamine.com and click on the “sweepstakes” banner.  The contest period runs until  5:00 p.m. ET on September 30^th, 2012 (the “Sweepstakes Entry Period”).  Limit one entry per household per day. Winners will be determined by random drawing.  The sweepstakes is open to residents of the United States of America who are 18 years of age or older as of date of entry. For additional contest rules and limitations, visit: www.dramamine.com/sweeps/rules.

One Grand Prize winner will receive a week-long cruise package for four (4). The cruise package includes airfare to port of departure and additional expenses (Approximate retail value of $8,000). Additionally, Four Finalists with receive a travel package containing headphones, e-readers (Kindle Fire**), neck pillows, eye masks and Dramamine®, a $200-$400 retail value.

New Dramamine® for Kids and Less Drowsy

Dramamine®, the leading brand of motion sickness relief for adults, is expanding its line to include its new offering, just in time for the summer travel season: Dramamine® for Kids.

Dramamine® for Kids treats symptoms on the spot, relieving nausea, dizziness and vomiting and prevents motion sickness before it happens. Moms trust Dramamine®, believe it is safe, and feel comfortable giving it to their kids. Dramamine® for Kids comes in a safe, precise children’s dose, avoiding the need to cut adult tablets.

For adults, Dramamine® Less Drowsy relieves motion sickness symptoms with less drowsiness for up to 24 hours with only one tablet.

Motion sickness is a problem for both adults and kids alike. According to an Omnibus Study in June 2011, 34% of households with children ages 2-12, have a child with motion sickness. This is three times the rate for adult motion sickness (10% of households). Motion sickness is most prevalent in cars, followed by airplanes and boats. Typical symptoms are nausea, dizziness, and vomiting.

“When a family member gets sick on vacation, it’s a problem for the whole family,” says Madeline Blaize, Assistant Brand Manager for Prestige Brands. “Dramamine® for Kids and Dramamine® Less Drowsy can help prevent the problem, allowing everyone to enjoy that long awaited summer trip.”

Dramamine® for Kids comes in a safety travel case with 8 chewable tablets that have a great-tasting grape flavor. Dramamine® Less Drowsy is available in an 8 count travel vial.

For more information on Dramamine® for Kids, Dramamine® Less Drowsy and other Dramamine® products, visit www.dramamine.com.