J&J has launched a nationwide anti-bullying program called Care with Pride and financial support is being raised in part through $65 in brand savings on J&J products purchased at Walgreens. You can download the coupons and rebates at http://www.walgreens.com/pride .
Care with Pride supports PFLAG's (Parents & Friends of Lesbians and Gays) anti-bullying efforts in schools across the country for all youth. It is being done in association with Walgreens.
- Betty DeGeneres has recorded a video announcement of the program that can be seen here: http://www.youtube.com/
watch?v=ti5wrQGG794
- A Care with Pride microsite at http://www.walgreens.com/
pride where you can download coupons and rebates
- J&J will provide a minimum of $200K, and up to $300K to PFLAG's Cultivating Respect, Safe Schools for All initiative
- J&J is providing a Safe Schools Action Pack that provides $65 in coupons/rebates for multiple J&J brands — a dollar from each redeemed at Walgreens goes to PFLAG
- Walgreens will set up Care with Pride retail displays in 500 stores across the country — high visibility outside of typical "gay spaces" for a program like this
- A significant presence at 40+ Pride festivals through J&J, Walgreens and PFLAG booths
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