Bridesmaids of the World Unite -- September 20 is Your Day!
[yellow tail] wines creates the First Annual National Bridesmaid’s Day.
Pippa Middleton was one. Julia Roberts played one, and so did Patrick Dempsey. For centuries Bridesmaids have been relegated to a supporting role
complete with puffy sleeves and dyed shoes… but those days are over. [yellow tail] wines announced today it is partnering with
Universal Studios Home Entertainment and NBCUniversal Digital Distribution to declare
September 20, 2011 National Bridesmaid’s Day in celebration of the Blu-ray™, DVD and On Demand
release of Universal Pictures’ breakout comedy, Bridesmaids.
According to
the US Census, for the past 20 years the pace of weddings has remained
constant; an average of 2.25 – 2.5 million weddings taking
place each year. Moreover, according to The Knot.com, each wedding has
an average of four bridesmaids; meaning each year, some 10 million young women step up to embrace the role of Bridesmaid.
“When you think about it, bridesmaids are the backbone of social harmony,” said Julie Bonne, Associate Brand Manager, [yellow tail] wines.
“Behind every happy
marriage is at least one bridesmaid, who may have endured questionable
fashion statements, a hysterical bride and bachelorette planning chaos –
all for the love of a dear friend and the institution
of marriage.
“It’s only fitting that they have their day, and [yellow tail] wines is proud to toast them.”
Hailed as “brazenly hysterical” by
People Magazine and “the best comedy of 2011” (Back Stage), Bridesmaids is the riotously funny and warmly outrageous comedy that has become the most talked about movie of the year. Surpassing
Sex and the City as the number one R-rated female comedy of all time, BRIDESMAIDS, starring “Saturday Night Live” standouts Kristen Wiig and Maya Rudolph, is produced by comedy mastermind Judd Apatow (Knocked Up,
The 40-Year Old Virgin) and marks his most successful film to date.
Did you know?
•The role of a bridesmaid originated centuries ago when friends of the bride would dress the
same as the bride in order to confuse evil spirits who were ready to snatch the bride away from her intended.
• The phrase "often a bridesmaid, but never a bride" originated from a mouthwash advertisement
from 1924.
• The universally known bridesmaid's curse: "thrice a bridesmaid, never a bride" can be broken
by being a bridesmaid seven times.
• Nearly 6% of bridesmaids
confess to having been thrown out of the wedding party, and close to
30% admit they don't like the person the bride is marrying.
“Whether it’s an engagement party,
bridesmaid’s luncheon, bridal shower or bachelorette party, there’s a
[yellow tail] wine for each wedding occasion,” said Bonne.
“The combination of one of the best selling wine brands in the U.S. and
the most successful women’s comedies is a match made in heaven!”
National Bridesmaids Day
is the day for every past, present and future bridesmaid to have their own day to shine. Bridesmaids can “Like” [yellow tail] on Facebook
http://www.facebook.com/
The first ever
National Bridesmaids Day will be marked in NYC with a fun and surprise-filled celebration for bridesmaids, bloggers and media. Guests to the event are invited to bring old bridesmaids dresses which will be donated to The Glass Slipper Project
http://www.
About [yellow tail]
[yellow tail] is the champion wine brand for Casella Wines. Owned and operated in Yenda, Australia, the Casella family has winemaking links going back six generations to Italy. [yellow tail] wines are created with a simple philosophy - make a great wine that everybody can enjoy. [yellow tail] is everything a great wine should be; approachable, fresh and full of flavor.
The [yellow tail] wine portfolio
includes nine [yellow tail] varietals (including Shiraz, Chardonnay and
the newest, Moscato), three blends and a Sparkling White and Rosé wine.
The
[yellow tail] Reserve portfolio includes five varietals, including
Cabernet Sauvignon and Pinot Grigio. [yellow tail], [yellow tail]
Reserve and [yellow tail] Bubbles wines are produced by John Casella and
Chief Winemaker, Alan Kennett of Casella Wines, Australia.
[yellow tail] wines are imported and marketed in the United States by
W. J. Deutsch & Sons, Ltd.
About Universal Studios Home Entertainment
Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com).
Universal Studios is a part of NBCUniversal, one of the world’s leading
media and entertainment companies in the development, production and
marketing of entertainment, news
and information to a global audience. NBCUniversal owns and
operates a valuable portfolio of news and entertainment television
networks, a premier motion picture company, significant television
production operations, a leading television stations group
and world-renowned theme parks. Comcast Corporation owns a
controlling 51% interest in NBCUniversal, with GE holding a 49% stake.
About NBCUniversal Digital Distribution
NBCUniversal
Digital Distribution is a division of NBCUniversal, one of the world’s
leading media and entertainment companies in the development,
production, and marketing of entertainment,
news, and information to a global audience. NBCUniversal Digital
Distribution drives the company’s North American distribution of
television and film content across the Internet, wireless and other
emerging platforms, and leads content strategy and development
for offerings that include video-on-demand (VOD),
electronic-sell-through (EST), interactive television, and wireless
products and services (WAP, SMS, etc.).
on Amazon for 
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